With over 5 million unique visitors per month, YD is the world’s leading online magazine (and a social titan) dedicated to covering the best in international product design.

As the Senior Editor for nearly 9 years, I have authored over 7,000 original articles ranging from motorcycle reviews to critiques on conceptual coffee makers and much more. Name a product type and I’ve created a clever title and original copy for it... dozens of times. Many have resulted in millions of permalink hits and social shares.

I also work closely with YD’s international team to help evolve our social channels, visual presence, content types, and editorial voice based on trends and analytics.

I also lead production teams to cover global design events including the Red Dot Product Design Awards in Germany and annual Electrolux Design Lab in cities like London, Stockholm and Paris.