Ever heard of Justin Bieber? I thought so. For his movie release campaign, my team leveraged his 10 million Twitter followers and 25 million FB fans, and created a psuedo-holiday surrounding the movie release. The campaign was crowned #NSNWeekend  - complete with exclusive party favors the week prior to release. 

We created a countdown to NSN Weekend to hype the release and our microsite featured a ticking clock that prompted users to login via Facebook and RSVP to a global viewing event or create their own viewing party events via the Facebook API. 

Every day, we unlocked exclusive party favors ranging from Bieber-Berry Cupcake recipes to life-sized posters of Justin, Chrome themes, concert clips and more. A secondary Facebook app called Pic Me JB had roughly 3,000 people a day show Justin some love by putting him in their profile pic.

Deliverable:

• Collaboration with creative team to strategize content for microsite and social platforms

• Development of on-brand copy for web, navigation, social messaging, and marketing promotions

• Partnership with UX team to define user models and interfaces for features

• Participation in usability reviews of site designs to refine content, navigation, and functionality

• Content compliance with corporate standards, web style guides, and legal