Under the Who’s There Group umbrella, Emily McDowell Studio is a maker of illustrated greeting cards and gifts for the relationships we really have found in retailers from Barnes & Noble to World Market. As the Lead Marketing Writer for EMS and two other brands I executed the following:

• Creative direction of marketing initiatives for 3 brands 
• DTC: copy and creative for integrated digital, label, email, social ads, POP, and print
• B2B: copy and creative for wholesale web, mailers, trade show, and multi-season catalogs