For the program’s duration, I served as the primary media representative for Electrolux Design Lab, a months-long competition in which industrial design students from around the world competed in an ExFactor-style challenge for the best themed product design. From simple biographies to final product critiques, I helped the design community stay connected to the event through each phase, including acting as a special guest commentator and Yanko Design brand ambassador during live finales taking place in Paris, London, and Stockholm.