Clever copy in line with the show’s twisted humor is splashed across Always Sunny in Philadelphia rich media banners for the Season 4 release. To make the banners more dynamic, we incorporated this little-known-thing called Twitter and streamed live tweets using #sunnyfx.

Knowing the show, and knowing the risky business of live, crowd-sourced content, I had to help create a custom profanity filter for the stream. The flash banners were a hub for Always Sunny MP3s, wallpaper downloads and video clips, and captured the show's downright hilarious vibe.

Deliverable:

• Collaboration with creative team to strategize content for microsite and social platforms

• Development of on-brand copy for web, navigation, social messaging, marketing promotions

• Partnership with UX team to define user models and interfaces for features

• Participation in usability reviews of site designs to refine content, navigation, and functionality

• Content compliance with corporate standards, web style guides, and legal